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The definition and scope of Internet Marketing in this world is related to electronic commerce, where one can include a content management, and public relations, customer service and sales, at this point the e-commerce and marketing internet are more popular because many ISPs are now much more accessible, less than half of consumers can access an internet connection in their homes, saying that more than one occasion have used the Internet intermediary as a means to carry out your purchases on some other website.

Phillip Kotler to this point in particular is one of the four specific points of Internet marketing where a company has to know how to choose a particular basis in order to carry out an implementation strategy in terms that might put into practice to see results often are used for different applications in terms of the technological information on the subject of traditional marketing.

Internet marketing is based on the study of the techniques that are implemented on the Internet for advertising and try to sell products or services of a company or a particular person, at this point in internet marketing in general should uncluir per-click advertising, ads on websites, blog, as well as the postings in bulk, it is also important in Internet marketing in search engines, which should be included for search engine optimization, as well marketing for the blog.